Head, Corporate Communications – Douala
ACCESS BANK CAMEROON PLC
Douala, Littoral, Cameroon
·19 Apr. 2024
·Non spécifié
·Communication
·Responsable communication
- Establish the strategy and policy direction for internal and external communications of the group, including publicity and public relations, advertising, branding, and image management.
- Develop and implement brand management plans and ensure compliance across all businesses of the bank.
- Articulate clear brand goals and objectives and provide leadership for global brand management.
- Define clear corporate communications and advertising strategies and programs to achieve brand objectives.
- Evaluate program proposals and funding requests against bank criteria, drive CSR strategy, embed CSR into decision-making, manage local social reporting, enter alliances with international organizations and enhance visibility through CSR activities.
- Establish guidelines for and ensure compliance with brand standardization and quality control and audit.
- Articulate a clear program for corporate and product advertising.
- Establish overall strategy and program for community relations.
- Develop public relations and promotional strategies.
- Oversee corporate philanthropy programs and activities.
- Manage corporate communications and branding budget.
- Track brand/perception indicators against the bank's brand goals and objectives.
- Minimum Education: A good first degree in any discipline. A relevant master’s degree or MBA will be an advantage.
- Formal Training: A recognized professional certification will be an added advantage.
- Minimum Experience: Minimum of 10 years cognate experience preferably in a bank or other financial institution, with a minimum of 6 years in a public relations function. Previous experience from a marketing and communications firm will be an added advantage.
- Excellent writing/Communicating skill
- Desktop publishing
- Computer proficiency
- Communications
- Branding
- Marketing
- Advertising
- Policy Development/Implementation
- Knowledge of regulatory guidelines and policies
- Knowledge of trends in the financial services industry
- General management and administration
- Team building and conflict management
- Coaching /Leadership / Positively Influencing Others
- Organization and coordination skills
- People Management Skills
» Années d'expérience: Entre 8 ans et 11 ans
