Insight Coordinator Trainee – Douala
DANONE
Douala, Littoral, Cameroon
·Postuler au plus tôt
·Non spécifié
·Publicité - Marketing
·Responsable marketing
does it mean something to you ?
Danone’s
mission is to bring health through food to as many people as possible.
Healthy food needs a healthy planet, and this is what our new signature
One Planet One Health embodies.
Participate to our food revolution movement as a
Insight Coordinator Trainee Central Africa
by joining our teamin Douala !
- To support the Consumer planning/Insights agenda across the business, overseeing all research activity
- To support the unearthing of deep consumer understanding and insight that drives the development of brand strategy, positioning, activity and implementation.
- To Support the development of consumer-based marketing effectiveness evaluation-Post activations
- To play a supporting role in keeping marketing activities consumer focused and making recommendations that drive growth.
Dimension of the role
- With the competitiveness of the market and an increasing fight for market share each year, it’s imperative to fully understand our consumers and shoppers in order to inform our strategy and drive growth.
- The insights coordinator Trainee works across various brands, geographies across Central Africa supporting the Research agenda as well as being a key player in cross- functional teams and disciplines.
- Developing and managing relationships with Business Manager’s under the supervision of the marketing head, Sales and Marketing and externally (3rd part suppliers of services and Agencies)
accountabilities:
- Combining analysis, diagnosis, insightful thinking, judgement and clear recommendations to drive growth for existing brands and key initiatives
- Support the generation and implementation of consumer and shopper insight to facilitate Consumer Marketing initiatives.
- Coordinate both Quantitative and Qualitative market studies.
- University Degree in a business-related field / Experience related to Marketing research could be an added advantage.
- Strong IT, Statistic, numerical and analytical skills would be a great advantage
- Bilingual French / English
- Behavioral requirements: ethics, integrity, trust, accountability, positive, winning attitude and commitment, team player, ability to multitask and perform under tight deadlines
Barriers to success:
- Inability to manage diverse agencies and stakeholders successfully.
- Insensitivity to local culture/environment which has an influence on consumers.
- Lack of attention to details
- Inability to prioritize
- Inability to use Excel
