Chief Marketing & Communication Officer – Yaoundé
ALM Creative Studios
Yaoundé, Centre, Cameroon
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·Non spécifié
·Communication
·Responsable communication
Description
ALM Creative Studio, founded in 2013, is the symbol of the renaissance in the world of Marketing and Branding in Cameroon.
Experts in Consulting, Marketing, Publicity and design for companies (Public and Private) and startups, we are looking for the Marketing and Communication Director with full capacities to accelerate our development and positioning in the national and international opportunity market.
Missions / Responsabilités / Activités
Your role :
The ALM Marketing and Communication Director will be in charge of developing and implementing the marketing and communication strategy as well as marketing studies for our prospects and customers, in order to support the Sales Unit in achieving its commercial objectives.
Your Major Goals:
- Identification of growth opportunities and definition of development orientations
- Management of the marketing/communication strategy in order to increase the visibility of ALM, to facilitate the conquest of new customers and to stimulate customer satisfaction
Your main tasks:
Management of the Marketing and Communication strategy
- Develop and implement a cross-platform communication plan that meets business priorities
- Plan, create and manage marketing and communication materials and materials, including 3D/2D visuals, posters, brochures, flyers, videos, showreels, news and press releases, pitches, emails and social media posts
- Ensure that all materials present a uniform image and a consistent message, in line with brand standards
- Create and optimize sales support resources
- Manage events (internal events, user group meetings, trade shows, conferences)
- Organize and carry out regular competitive intelligence
- Manage marketing and communication expenses
- Lead Strategy consulting missions
The development of marketing studies for our prospects and customers
- Develop and implement solutions and design study projects for prospects and customers: analysis of business plans, analysis of the performance of offers, competitive market analysis, etc.
- Participate with the CEO in the production of the most strategic studies
- Build the pricing strategy of our services taking into account the specificities of the offers: periodicity, nature, content, customer value
- Participate in the sourcing of new partners, manage the partner relationship
- Enrich our geomarketing assets: sourcing of new data, modelling, enrichment
- Manage customer partnerships and loyalty (large accounts)
- Manage prospecting expenses
Management of the sales unit
- Define the company's positioning by identifying market developments and detecting growth opportunities based on market studies (prospecting for new customers, competitive analysis, attractiveness of the sector, choice of distribution channels, etc.).
- Establish a prospecting plan thanks to precise targeting corresponding to the priorities set with the CEO
- Lead and manage the sales team (field support, KPI monitoring, bi-annual evaluations, etc.)
Compétences / Exigences / Qualités
Your profile :
- Experience of at least 5 years in a marketing/communication top management position within a communication/ consultancy agency as well as a premium experience in managing sales teams
- Minimum 10 years of professional experience
- Perfect mastery of marketing/communication, targeting, customer, prospecting and sales strategies
- Able to easily make clear and impactful presentations to key account clients whether they are from the public or private sector
- Able to adapt to changing customer needs
- Excellent relational skills, proactive, solution provider, leader with a real appetite for management
- Master Sc in marketing / communication / commerce
- Mastery of the office pack and project management and reporting tools
Profil du candidat
» Niveau d'expérience: Directeur
» Années d'expérience: Entre 8 ans et 11 ans
» Niveau Académique Minimum: Master
» Années d'expérience: Entre 8 ans et 11 ans
» Niveau Académique Minimum: Master
Documents de candidature
» Motivation Letter
» Curriculum Vitae
» Curriculum Vitae
NOTE: LES ARNAQUEURS SONT DE PLUS EN PLUS ASTUCIEUX! N'envoyez jamais de l'argent à un inconnu au cours d'un recrutement quelle que soit la raison! Et Si vous devriez le faire, que ce soit à vos PROPRES RISQUES!
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