Marketing Communication Officer (Media & Digital) – Cameroun
UBA Cameroon
Lieu, Non spécifié, Cameroon
·13 Feb. 2023
·Non spécifié
·Publicité - Marketing
·Responsable marketing
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Roles & Responsabilities
- Collaborate with management to develop and implement an effective communications strategy based on our target audience.
- Plan, organize, and carry out external and internal communications campaigns
- Create new engaging written, photo and video content across our social media
- Platforms
- Monitoring and assessment of media coverage including updating media databases and conducting associated research
- Maintain records of media coverage and collate analytics and metrics.
- Monitor social media channels to identify relevant trends and influencers for the Bank
- Assist in writing content and producing print and digital marketing material projects
- Assist in the selection, photography and uploading of new articles and content to our website
- Content management to drive digital media engagements, grow followership, and conversion rate for company products and services.
- Review website and social media analytics and make recommendations to the head Marketing & Brand Communication Projects
- Brand awareness
- Online reputation.
- Media Share of Voice
- 100% compliance with our Brand Policy
- Timely execution of communication campaigns
- Engagement rate on social media
- Positive sentiment analysis on social media
- Provision of rigor, thoroughness and completeness to the process of reaching consensus on implementation and strategic ideas.
- A minimum of Bachelor’s degree in relevant disciplines such as Mass Communication or Business Administration.
- MSc, MBA will be an added advantage
Minimum relevant banking experience: n/a. Minimum non-banking but related experience: 3Key Competencies:Knowledge & Skills
- Excellent communication and interpersonal skills.
- Excellent organization and time management skills.
- Ability to work independently and in a team.
- Excellent presentation skills.
- Ability to understand the dynamics of content creation on social media and the internet.
- Exceptionally self-motivated and directed.
- Keen attention to details.
- Highly collaborative and thrives well in a fast-paced work environment.
- Time management and organizational skills
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