Directeur marketing B2B

Description

Join our passionate growth hacking team and elevate our communications to new heights! leveraging social media to bridge the gap between our product creators and the tech community in Cameroon.

Missions / Responsibilities / Activities

Purpose of the Role:

Craft engaging content that sparks conversations with developers, tech enthusiasts, and security engineers.
Drive excitement around product launches (think #Aws, GCP, Azure!), sneak peeks, and awesome swag giveaways.
Utilize LinkedIn Ads to strategically reach your target audience across Cameroon.

The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasizes ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organization. They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.

This role sits in the commercial team reporting to the sales and marketing consultant.

Location: This role will be base in the littoral region of Cameroon.

Responsibilities:

Create, schedule and publish content and campaigns across multiple social media channels
Deliver regular analysis and reporting on social media metrics, content performance and campaigns results
Support the growth and nurturing of Primus Cloud solution’s social media audiences, while increasing engagement rates and valuable actions
Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
Be responsible for executing A/B and multivariate growth tests
Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.
Build SEO backlinks to generate high-quality Inbound leads for the business developer.

Job Requirements

Bachelor's degree in business administration, marketing, communications or a related field.
2-5 years of experience in a similar role, focusing on SaaS products.
Strong understanding of the SaaS industry and market trends.
Excellent communication and negotiation skills (Bilingual – English and French).
Proven track record of growing brand awareness and Inbound lead generation.
Ability to work independently and as part of a team.
Proficiency in Microsoft Office and advanced audience growth and management tools.
Experience with data analysis and reporting.

Knowledge & Skills:

Experience managing social media platforms for Cloud providers, part of a content team or marketing agency
Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)
Proficiency with at least four social media platforms including LinkedIn, TikTok, Twitter, Facebook, Instagram
An analytical eye and a good sense for the type of content that performs best depending on platform and objective
Experience with educational content funnels, and using video as a core social media marketing asset
Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
Excellent verbal and written communication skills, strong content marketer
Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
Willingness to travel up to 4 times a year for internal events

Your Perks

Professional growth - access to ongoing development opportunities, enhancing expertise in the CSP industry.
Opportunities for personal and professional development through individual contributions.
Collaboration with international clients, enriching experience in the local Market.
Travel opportunities - embrace occasional business travel opportunities to strengthen client connections.
Collaborate with passionate professionals dedicated to achieving common goals.
Receive a competitive salary (+bonuses) and benefits package commensurate with skills and experience.
Remote work options and flexibility in managing work schedules.

Applicant profile

» Experience Level: Medium
» Years of work experience: Between 2 year and 3 years
» Minimum Education Level: Bachelor's Degree

Application Documents

» Curriculum Vitae

NOTE: SCAMMERS ARE MORE AND MORE SMART! Never send money to a stranger during a recruitment process for any reason! And If ever you should, please do so at your OWN RISK!

Appy Instructions

Veuillez cliquer sur le bouton Postuler ci-dessous pour soumettre votre candidature

Receive our offers instantly on:

GROUPE WHATSAPP D'OFFRES D'EMPLOI